STADM developed and designed an augmented reality web experience to enhance the in-store retail journey across Moët Hennessy accounts and create custom touch points. Consumers engaged with a virtual "concierge," Director of Trade Engagement, Angela Sauvé, who guided them through an interactive quiz designed to pair them with the perfect bottle for their personality or hosting occasion. As a result, consumers received a product recommendation to guide decision-making at the point of purchase, in addition to driving traffic to relevant promotional campaigns and product information.