STADM brought together two of the world’s most iconic luxury brands to create a digital destination specifically designed for at-home watch parties and celebrations. The campaign, developed with HBO MAX, Moët Hennessy, and show creators, spanned a full year of programming with custom developed content for tentpole releases. Each program was matched with a specific portfolio bottle that paired perfectly with the show’s mood and vibe. Alongside the brands and showrunners, STADM created hosting guides for thematic parties and sweepstakes for party kits that would allow fans to watch, sip, and enjoy. The full seasonal calendar included Full Bloom x CHANDON Garden Spritz, The Hype x Glenmorangie, Love Life x Cloudy Bay, In the Heights x Moët & Chandon. The campaign represented one of the highest sources for new lead generation in 2021.