STADM managed Hennessy's 17-city distributor roadshow across the U.S. featuring speakers from Hennessy USA and global leadership. Events included guided tastings, interactive cocktails sessions, celebrity appearances by NBA legends, and a constant flow of entertainment including dance performances, interactive games, DJs, and more. 1500+ distributors across all markets attended. Venues included on-court presentations at Barclays Center, Brooklyn, and Chase Center, San Francisco.